We are excited to announce the launch of our new Design and Layout of Bowlerstore.com. After several months of planning and testing, it is now live. The color scheme has been changed to reflect more on the color of our logo. We also wanted to make the site look cleaner and have a “fresh look”.

The main reason we decided to move forward with a new layout was to make it easier for our customers to navigate the site. Our old navigation structure was confusing, hard to find and very busy. The new navigation is now on the left side of the site with an accordion style structure. Click on Bowling Balls and then a clean and quick drop down is displayed with all of the subcategories within bowling balls. Every Category is now like this.

The home page banner ads featuring new products and specials have also been made larger for easier reading. Other changes on the home page has a featured products area for great specials and sales. Underneath this is our Best Sellers Category. This automatically shows our best sellers on our website.

We have added a quick sign up form to receive instant coupons, our email newsletter and other offers on the top of the site. Quick links to our Blog, Twitter and Facebook pages have also been added. Want to Design Your Own Ball, Pin or Award? Simply click the Design Your Own right underneath our logo.

We did not just stop there. Our category pages have been redesigned as well as the product pages. You can now read customer product reviews and write your own.

Coming soon will be our new 1 page checkout for even easier and faster checkout.

Thank you for your continued business and we hope you like the new site!